Social Responsibility of Business: Strategy and Innovations

In this article social practicians of large Russian corporations, conditions of creation of social strategy by them are analyzed. The ambiguous treatment of the corporate social responsibility (CSR) of subjects of interaction in system "business-society-state', a big range of economic, soc...

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Veröffentlicht in:Vestnik MGIMO-Universiteta Jg. 34; H. 1(34); S. 216 - 224
1. Verfasser: Illina, G. N.
Format: Journal Article
Sprache:Englisch
Veröffentlicht: MGIMO University Press 28.02.2014
Schlagworte:
corporate social responsibility
social business
social innovations
social partnership
корпоративная социальная ответственность
социальное партнёрство
социальное предпринимательство
социальные инновации
социальные стратегии
ISSN:2071-8160, 2541-9099
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Abstract In this article social practicians of large Russian corporations, conditions of creation of social strategy by them are analyzed. The ambiguous treatment of the corporate social responsibility (CSR) of subjects of interaction in system "business-society-state', a big range of economic, social, cultural problems which corporations need to consider at adoption of business solutions, is the soil for the conflict of interests and limits possibilities of development of business. New trends in practice of CSR of the Russian corporations concern change of character and essence of their social activity that reflects more adequate level of reflexivity business community of requirements of the changed society. Dynamics in approach of the Russian corporations to a choice of spheres of application of social investments, change of motivation of social and responsible behavior and interaction forms with authorities, public groups and movements is revealed. The most effective, from the point of view of business, model of interaction of business and the state is joint definition of priorities of social policy and those areas in which business can take active part. Large corporations start acting as initiators of dialogue and partner interaction with representatives of authorities and local communities, there are the social innovations initiated by business community and directed on increase of efficiency of social investments, development of social partnership and social business.
AbstractList In this article social practicians of large Russian corporations, conditions of creation of social strategy by them are analyzed. The ambiguous treatment of the corporate social responsibility (CSR) of subjects of interaction in system "business-society-state', a big range of economic, social, cultural problems which corporations need to consider at adoption of business solutions, is the soil for the conflict of interests and limits possibilities of development of business. New trends in practice of CSR of the Russian corporations concern change of character and essence of their social activity that reflects more adequate level of reflexivity business community of requirements of the changed society. Dynamics in approach of the Russian corporations to a choice of spheres of application of social investments, change of motivation of social and responsible behavior and interaction forms with authorities, public groups and movements is revealed. The most effective, from the point of view of business, model of interaction of business and the state is joint definition of priorities of social policy and those areas in which business can take active part. Large corporations start acting as initiators of dialogue and partner interaction with representatives of authorities and local communities, there are the social innovations initiated by business community and directed on increase of efficiency of social investments, development of social partnership and social business.
Author Illina, G. N.
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StartPage 216
SubjectTerms corporate social responsibility
social business
social innovations
social partnership
корпоративная социальная ответственность
социальное партнёрство
социальное предпринимательство
социальные инновации
социальные стратегии
Title Social Responsibility of Business: Strategy and Innovations
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