Artificial Intelligence in Social Media

The integration of artificial intelligence (AI) into social media platforms has revolutionized how individuals and organizations interact, communicate, and consume information. This literature review explores the multifaceted opportunities and challenges presented by AI in social media. It examines...

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Published in:Mağallaẗ ğāmiʻaẗ Ğīhān- Arbīl li-l-ʻulūm al-insāniyyaẗ wa-al-iğtimāʻiyyaẗ Vol. 9; no. 1; pp. 125 - 132
Main Author: Agha, Azwar M.Q.
Format: Journal Article
Language:Arabic
English
Published: Cihan University-Erbil 15.04.2025
Subjects:
Artificial Intelligence
Content Marketing
Machine Learning
Marketing Automation
Social Media
ISSN:2707-6342, 2707-6342
Online Access:Get full text
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Summary:The integration of artificial intelligence (AI) into social media platforms has revolutionized how individuals and organizations interact, communicate, and consume information. This literature review explores the multifaceted opportunities and challenges presented by AI in social media. It examines AI-driven technologies such as natural language processing, computer vision, and machine learning in the context of content moderation, personalized recommendations, sentiment analysis, and user engagement. In addition, the review discusses ethical concerns, including data privacy, algorithmic bias, and the potential for misinformation dissemination. By analyzing existing research and real-world applications, this paper highlights the transformative potential of AI in enhancing social media experiences while emphasizing the need for responsible and transparent AI development. The review concludes with perspectives on future trends, such as the rise of generative AI and its implications for content creation and authenticity
ISSN:2707-6342
2707-6342
DOI:10.24086/cuejhss.v9n1y2025.pp125-132