CREATIVE TYPES OF SPEECH ADVERTISING SLOGAN AS A TEXT “WITH A CREATIVE TASK”

The urgency of the work is due to the fact that modern speech activity has a distinct creative character. The research of the creative potential itself in the linguistic system, on the one hand, and linguistic identity (the speaker), on the other, is one of actual directions of modern linguistics. T...

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Bibliographic Details

Published in:	RUDN Journal of Language Studies, Semiotics and Semantics Vol. 8; no. 4; pp. 847 - 853
Main Author:	Mikheeva, E.S.
Format:	Journal Article
Language:	English
Published:	Peoples’ Friendship University of Russia (RUDN University) 01.12.2017
Subjects:	креативная функция лингвокреативность рекламный слоган творческие типы речи тексты с креативным заданием тексты с образным заданием эстети-ческая функция
ISSN:	2313-2299, 2411-1236
Online Access:	Get full text
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