ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING

The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, bo...

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Bibliographic Details
Published in:	Статистика и экономика no. 2; pp. 142 - 145
Main Author:	Tatyana L. Shklyar
Format:	Journal Article
Language:	English Russian
Published:	Plekhanov Russian University of Economics 01.08.2016
Subjects:	anchoring in adver tising anchoring in politics consumer behavior marketing marketing communications nlp in advertising psychology of advertising truth in advertising инсайт в рекламе мар кетинг маркетинговые коммуникации ней ролингвистическоепрограммирование нлп в рекламе поведение потребителей психология рекламы якорение в политике якорение в рек ламе
ISSN:	2500-3925
Online Access:	Get full text
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