ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING

The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, bo...

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Bibliographic Details
Published in:Статистика и экономика no. 2; pp. 142 - 145
Main Author: Tatyana L. Shklyar
Format: Journal Article
Language:English
Russian
Published: Plekhanov Russian University of Economics 01.08.2016
Subjects:
anchoring in adver tising
anchoring in politics
consumer behavior
marketing
marketing communications
nlp in advertising
psychology of advertising
truth in advertising
инсайт в рекламе
мар кетинг
маркетинговые коммуникации
ней ролингвистическоепрограммирование
нлп в рекламе
поведение потребителей
психология рекламы
якорение в политике
якорение в рек ламе
ISSN:2500-3925
Online Access:Get full text
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Summary:The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, both in the economy and in politics.In different examples demonstrate theoverall impact on the psychology of the consumer. Separating policy and the economy, marketers are missing something. The author proposes to look at how psychologicalanchors affect these two, at fi rst glance, different vector.
ISSN:2500-3925
DOI:10.21686/2500-3925-2015-2-142-145