ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING

The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, bo...

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Vydané v:	Статистика и экономика číslo 2; s. 142 - 145
Hlavný autor:	Tatyana L. Shklyar
Médium:	Journal Article
Jazyk:	English Russian
Vydavateľské údaje:	Plekhanov Russian University of Economics 01.08.2016
Predmet:	anchoring in adver tising anchoring in politics consumer behavior marketing marketing communications nlp in advertising psychology of advertising truth in advertising инсайт в рекламе мар кетинг маркетинговые коммуникации ней ролингвистическоепрограммирование нлп в рекламе поведение потребителей психология рекламы якорение в политике якорение в рек ламе
ISSN:	2500-3925
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Popis
Shrnutí:	The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, both in the economy and in politics.In different examples demonstrate theoverall impact on the psychology of the consumer. Separating policy and the economy, marketers are missing something. The author proposes to look at how psychologicalanchors affect these two, at ﬁ rst glance, different vector.
ISSN:	2500-3925
DOI:	10.21686/2500-3925-2015-2-142-145