Basic Communicative Strategies and Tactics of Russian and Armenian Medical Media Discourse
This article explores the deployment of various communicative strategies within prominent medical blogs. The study analyzes 400 texts in Russian and Armenian, sourced from diverse social networks. The selection of these materials is justified by the growing popularization of medical knowledge and th...
Uložené v:
| Vydané v: | Diskurs professionalʹnoj kommunikacii Ročník 6; číslo 2; s. 62 - 81 |
|---|---|
| Hlavný autor: | |
| Médium: | Journal Article |
| Jazyk: | English |
| Vydavateľské údaje: |
MGIMO University Press
27.06.2024
|
| Predmet: | |
| ISSN: | 2687-0126, 2687-0126 |
| On-line prístup: | Získať plný text |
| Tagy: |
Pridať tag
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
|
| Abstract | This article explores the deployment of various communicative strategies within prominent medical blogs. The study analyzes 400 texts in Russian and Armenian, sourced from diverse social networks. The selection of these materials is justified by the growing popularization of medical knowledge and the escalating public interest in health, which motivates physicians to undertake active educational initiatives across all accessible information platforms. The objective of this research is to systematically delineate the primary communicative strategies and tactics employed in Russian- and Armenian-language medical blogs authored by doctors from a range of specialties. The significance of this study arises from the incontrovertible popularity of social networks and the progressive mediatization of medical discourse, coupled with a gap in scholarly literature regarding the comparative analysis of Russian and Armenian medical discourses. The findings reveal that medical media discourse on social networks predominantly implements two communicative strategies: informational-educational and manipulative. Each strategy has distinct goals and is manifested through specific communicative tactics. The informational-educational strategy seeks to disseminate medical knowledge through tactics such as providing concise information, referencing authoritative sources, offering guidance, and dispelling medical myths. In contrast, the manipulative strategy aims to market certain products or services, thus actively employing marketing tactics like extolling the virtues of one’s offerings, drawing attention to the blogger’s professional accomplishments and expertise, among others. The study concludes that tactics associated with the manipulative strategy are prevalent in both Russian and Armenian medical blogs, as are tactics related to myth debunking, instructional guidance, and the provision of succinct information within the informational-educational framework. |
|---|---|
| AbstractList | This article explores the deployment of various communicative strategies within prominent medical blogs. The study analyzes 400 texts in Russian and Armenian, sourced from diverse social networks. The selection of these materials is justified by the growing popularization of medical knowledge and the escalating public interest in health, which motivates physicians to undertake active educational initiatives across all accessible information platforms. The objective of this research is to systematically delineate the primary communicative strategies and tactics employed in Russian- and Armenian-language medical blogs authored by doctors from a range of specialties. The significance of this study arises from the incontrovertible popularity of social networks and the progressive mediatization of medical discourse, coupled with a gap in scholarly literature regarding the comparative analysis of Russian and Armenian medical discourses. The findings reveal that medical media discourse on social networks predominantly implements two communicative strategies: informational-educational and manipulative. Each strategy has distinct goals and is manifested through specific communicative tactics. The informational-educational strategy seeks to disseminate medical knowledge through tactics such as providing concise information, referencing authoritative sources, offering guidance, and dispelling medical myths. In contrast, the manipulative strategy aims to market certain products or services, thus actively employing marketing tactics like extolling the virtues of one’s offerings, drawing attention to the blogger’s professional accomplishments and expertise, among others. The study concludes that tactics associated with the manipulative strategy are prevalent in both Russian and Armenian medical blogs, as are tactics related to myth debunking, instructional guidance, and the provision of succinct information within the informational-educational framework. |
| Author | Petrosyan, M. M. |
| Author_xml | – sequence: 1 givenname: M. M. orcidid: 0009-0001-8170-424X surname: Petrosyan fullname: Petrosyan, M. M. organization: Bashkir State Medical University |
| BookMark | eNpNkNtKAzEURYNUsNb-w_gB0dwml8dab4WKoPXFl3CayZSUdkaSqeDfm5lK8WknO2QdzrpEo6ZtPELXlNwwoTm_ZVIrTCiTmBEmcA4sGdb0DI1PT6N_5ws0TWlLCGGGaF6yMfq8gxRcMW_3-0MTHHTh2xfvXYTOb4JPBTRVsQLXBZeKti7eDikFaIZ6Fve-6S8vvso_d0NCcR-Saw8x-St0XsMu-elfTtDH48Nq_oyXr0-L-WyJHZWK4kozBZQTr4QwnCvvpCZrxQx46rkQTNR0rag2pmLEKc3XUGpXO54F0LI2fIIWR27VwtZ-xbCH-GNbCHYo2rixEPMCO29VKSpFqKRcVsIQo1UeTTIERElAVJlljiwX25Sir088Suzg3PYybS_T9s5tDiuZ1ZT_AukOdGM |
| Cites_doi | 10.21638/spbu22.2021.408 10.15643/libartrus-2019.5.5 10.17223/15617793/463/2 10.30853/phil210300 |
| ContentType | Journal Article |
| DBID | AAYXX CITATION DOA |
| DOI | 10.24833/2687-0126-2024-6-2-62-81 |
| DatabaseName | CrossRef DOAJ: Directory of Open Access Journal (DOAJ) |
| DatabaseTitle | CrossRef |
| DatabaseTitleList | |
| Database_xml | – sequence: 1 dbid: DOA name: DOAJ Directory of Open Access Journals url: https://www.doaj.org/ sourceTypes: Open Website |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Journalism & Communications |
| EISSN | 2687-0126 |
| EndPage | 81 |
| ExternalDocumentID | oai_doaj_org_article_754d7016136d4909877a105f9a450a4d 10_24833_2687_0126_2024_6_2_62_81 |
| GroupedDBID | AAYXX ALMA_UNASSIGNED_HOLDINGS CITATION GROUPED_DOAJ M~E |
| ID | FETCH-LOGICAL-c1671-d827a130e7449337ec680b729ae1e34424f1b71899d20c783ba58cfc383315f93 |
| IEDL.DBID | DOA |
| ISSN | 2687-0126 |
| IngestDate | Fri Oct 03 12:51:52 EDT 2025 Sat Nov 29 06:18:08 EST 2025 |
| IsDoiOpenAccess | true |
| IsOpenAccess | true |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 2 |
| Language | English |
| License | https://www.pdc-journal.com/jour/about/editorialPolicies#openAccessPolicy |
| LinkModel | DirectLink |
| MergedId | FETCHMERGED-LOGICAL-c1671-d827a130e7449337ec680b729ae1e34424f1b71899d20c783ba58cfc383315f93 |
| ORCID | 0009-0001-8170-424X |
| OpenAccessLink | https://doaj.org/article/754d7016136d4909877a105f9a450a4d |
| PageCount | 20 |
| ParticipantIDs | doaj_primary_oai_doaj_org_article_754d7016136d4909877a105f9a450a4d crossref_primary_10_24833_2687_0126_2024_6_2_62_81 |
| PublicationCentury | 2000 |
| PublicationDate | 2024-06-27 |
| PublicationDateYYYYMMDD | 2024-06-27 |
| PublicationDate_xml | – month: 06 year: 2024 text: 2024-06-27 day: 27 |
| PublicationDecade | 2020 |
| PublicationTitle | Diskurs professionalʹnoj kommunikacii |
| PublicationYear | 2024 |
| Publisher | MGIMO University Press |
| Publisher_xml | – name: MGIMO University Press |
| References | ref13 ref12 ref15 ref14 ref11 ref10 ref2 ref1 ref17 ref16 ref18 ref8 ref7 ref9 ref4 ref3 ref6 ref5 |
| References_xml | – ident: ref13 – ident: ref1 – ident: ref4 – ident: ref2 – ident: ref3 – ident: ref5 – ident: ref6 – ident: ref7 – ident: ref12 doi: 10.21638/spbu22.2021.408 – ident: ref17 doi: 10.15643/libartrus-2019.5.5 – ident: ref18 doi: 10.17223/15617793/463/2 – ident: ref9 – ident: ref8 – ident: ref16 – ident: ref10 – ident: ref11 doi: 10.30853/phil210300 – ident: ref15 – ident: ref14 |
| SSID | ssj0002908352 |
| Score | 2.2600775 |
| Snippet | This article explores the deployment of various communicative strategies within prominent medical blogs. The study analyzes 400 texts in Russian and Armenian,... |
| SourceID | doaj crossref |
| SourceType | Open Website Index Database |
| StartPage | 62 |
| SubjectTerms | armenian-language blogs communication strategies communication tactics mediatization medical media discourse russian-language blogs |
| Title | Basic Communicative Strategies and Tactics of Russian and Armenian Medical Media Discourse |
| URI | https://doaj.org/article/754d7016136d4909877a105f9a450a4d |
| Volume | 6 |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| journalDatabaseRights | – providerCode: PRVAON databaseName: DOAJ Directory of Open Access Journals customDbUrl: eissn: 2687-0126 dateEnd: 99991231 omitProxy: false ssIdentifier: ssj0002908352 issn: 2687-0126 databaseCode: DOA dateStart: 20190101 isFulltext: true titleUrlDefault: https://www.doaj.org/ providerName: Directory of Open Access Journals – providerCode: PRVHPJ databaseName: ROAD: Directory of Open Access Scholarly Resources customDbUrl: eissn: 2687-0126 dateEnd: 99991231 omitProxy: false ssIdentifier: ssj0002908352 issn: 2687-0126 databaseCode: M~E dateStart: 20190101 isFulltext: true titleUrlDefault: https://road.issn.org providerName: ISSN International Centre |
| link | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LSwMxEA5SRLyIT6xViSDelmaTbB5Hqy1eLCIVipeQzWahB7fSbXv0tzvJrtKevHjZgYEsyzdD5ht2HgjdFlYWTCmfcKfDCjNOE02ITbIsp9ZRIZ13cdmEHI_VdKpfNlZ9hZqwZjxwA1xfZryQgZcwUXBNIEWWFjhBqS3PiOVFuH2B9WwkU-EOpjpSiz10E2qduWKsT4UKRZZUgGNQnoBIBFwG6VZA2pjbHwPM6BAdtMwQ3zdfdIR2fHWMeq16Vn_gO7zVzVGfoPeBBZA31WuPf-bN-hrbqsCT2AVV43mJX1d1aJmMajBwKLOrcPunJkqLH2e1m4e6jlP0NhpOHp6SdllC4lIh06RQFIBhxEvONWPSO6FIDtTZ-tQzzikv0xwCkdYFJU4qlttMudJBhspSgJOdoU41r_w5wpCCUEdISYT1EN-9zsvME14y4ZQF2UX0BzHz2czEMJBLRJhNgNkEmE2A2YAwghqVdtEgYPt7IIy1jgowtmmNbf4y9sV_vKSH9qMHEHABeYk6y8XKX6Fdt17O6sV19CN4Pn8NvwGDQMen |
| linkProvider | Directory of Open Access Journals |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Basic+Communicative+Strategies+and+Tactics+of+Russian+and+Armenian+Medical+Media+Discourse&rft.jtitle=Diskurs+professional%CA%B9noj+kommunikacii&rft.au=Petrosyan%2C+M.+M.&rft.date=2024-06-27&rft.issn=2687-0126&rft.eissn=2687-0126&rft.volume=6&rft.issue=2&rft.spage=62&rft.epage=81&rft_id=info:doi/10.24833%2F2687-0126-2024-6-2-62-81&rft.externalDBID=n%2Fa&rft.externalDocID=10_24833_2687_0126_2024_6_2_62_81 |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=2687-0126&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=2687-0126&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=2687-0126&client=summon |