The Positive Aspects of the Sharing Economy : The Relationship between Airbnb and Commercial Sales Volume through the Lens of Spatial Regression Models

Recently, the concept of sharing economy has gained increasing popularity in the accommodation industry. However, relatively less research has been conducted on this subject. In this study, the likelihood of Airbnb, a shared accommodation platform, to have a positive effect on the commercial sales v...

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Veröffentlicht in:Journal of Korea Planning Association Jg. 56; H. 6; S. 128 - 142
Hauptverfasser: Son, Kyung-Min, Seo, Jae-Won, Jin, Jangik
Format: Journal Article
Sprache:Englisch
Veröffentlicht: 대한국토·도시계획학회 30.11.2021
Schlagworte:
공학일반
상권매출
Spatial Regression Model
Commercial Sales Volume
공유경제
Airbnb
에어비앤비
공간회귀모형
Sharing Economy
ISSN:1226-7147, 2383-9171
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Abstract Recently, the concept of sharing economy has gained increasing popularity in the accommodation industry. However, relatively less research has been conducted on this subject. In this study, the likelihood of Airbnb, a shared accommodation platform, to have a positive effect on the commercial sales volumes in the city of Seoul was examined. The spatial regression model was used to process detailed Airbnb data and sales volume in the commercial districts of Seoul. Particularly, the Airbnb data from Dr. Tom Slee and the sales volume data from the Seoul data plaza were collected. To account for the spatial autocorrelation between the sales volumes, spatial error models were used with the queen spatial weight matrix. The results showed that the listings of Airbnb had a positive relationship with the commercial sales volume in Seoul. Specifically, all else considered equal, one unit increase in the Airbnb listing lead to a 1.4% increase in commercial sales volume. This effect was significantly larger in the alley commercial districts. One unit increase in the Airbnb listing in alley commercial districts was associated with a 1.8% increase in the commercial sales volume. These findings indicate important policy implications that encouraging Airbnb businesses would aid in revitalizing the declining commercial districts. However, Airbnb can also have a negative influence on the residential areas owing to noise, crime, and littering from tourists. Therefore, careful consideration on the policies for the Airbnb business is required. KCI Citation Count: 0
AbstractList Recently, the concept of sharing economy has gained increasing popularity in the accommodation industry. However, relatively less research has been conducted on this subject. In this study, the likelihood of Airbnb, a shared accommodation platform, to have a positive effect on the commercial sales volumes in the city of Seoul was examined. The spatial regression model was used to process detailed Airbnb data and sales volume in the commercial districts of Seoul. Particularly, the Airbnb data from Dr. Tom Slee and the sales volume data from the Seoul data plaza were collected. To account for the spatial autocorrelation between the sales volumes, spatial error models were used with the queen spatial weight matrix. The results showed that the listings of Airbnb had a positive relationship with the commercial sales volume in Seoul. Specifically, all else considered equal, one unit increase in the Airbnb listing lead to a 1.4% increase in commercial sales volume. This effect was significantly larger in the alley commercial districts. One unit increase in the Airbnb listing in alley commercial districts was associated with a 1.8% increase in the commercial sales volume. These findings indicate important policy implications that encouraging Airbnb businesses would aid in revitalizing the declining commercial districts. However, Airbnb can also have a negative influence on the residential areas owing to noise, crime, and littering from tourists. Therefore, careful consideration on the policies for the Airbnb business is required. KCI Citation Count: 0
Author Seo, Jae-Won
Son, Kyung-Min
Jin, Jangik
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Keywords 상권매출
Spatial Regression Model
Commercial Sales Volume
공유경제
Airbnb
에어비앤비
공간회귀모형
Sharing Economy
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Title The Positive Aspects of the Sharing Economy : The Relationship between Airbnb and Commercial Sales Volume through the Lens of Spatial Regression Models
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