Bank Customer Segmentation Model Using Machine Learning

Banks generally carry out marketing strategies by offering deposit products directly to customers. However, this method is less effective because it requires individualized communication without considering the customer's interest in the product offered. Therefore, this research aims to categor...

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Bibliographic Details

Published in:	Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Vol. 13; no. 1
Main Authors:	Bunga Tiara, Vira, Siregar, Amril Mutoi, Kusumaningrum, Dwi Sulistya Kusumaningrum, Rohana, Tatang
Format:	Journal Article
Language:	English
Published:	Universitas Pendidikan Ganesha 31.03.2024
Subjects:	Classification Deposit Bank Machine Learning PCA Supervised Algorithm
ISSN:	2089-8673, 2548-4265
Online Access:	Get full text
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