Development of loyalty programs for sellers of the main Russian marketplaces

Introduction. An oligopolistic situation has developed in the Russian marketplace market, where two main market players occupy a dominant position. In the context of the observed slowdown in the growth of the e-commerce market, the main efforts of players in the future will inevitably be aimed at re...

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Bibliographic Details

Published in:	Вестник Северо-Кавказского федерального университета no. 3; pp. 177 - 185
Main Author:	Kholmovsky, S. G.
Format:	Journal Article
Language:	English Russian
Published:	North Caucasus Federal University 01.07.2025
Subjects:	buyers e-commerce loyalty loyalty program marketplace sellers
ISSN:	2307-907X
Online Access:	Get full text
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