Development of loyalty programs for sellers of the main Russian marketplaces

Introduction. An oligopolistic situation has developed in the Russian marketplace market, where two main market players occupy a dominant position. In the context of the observed slowdown in the growth of the e-commerce market, the main efforts of players in the future will inevitably be aimed at re...

Celý popis

Podrobná bibliografia

Vydané v:	Вестник Северо-Кавказского федерального университета číslo 3; s. 177 - 185
Hlavný autor:	Kholmovsky, S. G.
Médium:	Journal Article
Jazyk:	English Russian
Vydavateľské údaje:	North Caucasus Federal University 01.07.2025
Predmet:	buyers e-commerce loyalty loyalty program marketplace sellers
ISSN:	2307-907X
On-line prístup:	Získať plný text
Tagy:	Pridať tag Žiadne tagy, Buďte prvý, kto otaguje tento záznam!