The Method of Probabilistic Forecasting as a Tool of the Psycholinguistic Analysis of a Creolised Text: The Perception of Social Advertising Codes

This article verifies the congruence of the verbal and nonverbal codes of social advertising in terms of the expression of the transmitted idea, which makes it possible to adequately restore the lacunarised text (with the slogan excluded while preserving the visual sequence). It is proved that in th...

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Bibliographic Details

Published in:	Izvestiâ Uralʹskogo federalʹnogo universiteta. Seriâ 2, Gumanitarnye nauki Vol. 24; no. 1; pp. 253 - 265
Main Authors:	Gridina, Tatiana A., Konovalova, Nadezhda I.
Format:	Journal Article
Language:	English Russian
Published:	Ural Federal University Press 01.03.2022
Subjects:	аксиологические доминанты вербальный код лингвокреативное мышление невербальный код психолингвистический эксперимент социальная реклама языковое сознание
ISSN:	2227-2283, 2587-6929
Online Access:	Get full text
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