Review Essay: Studying Organizations Ethnographically: Is ‘organizational’ ethnography distinctive? David Silverman: A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research 2007, London: Sage Publications, 159 pages (pbk) Paul Atkinson, Amanda Coffey, Sara Delamont, John Lofland and Lyn Lofland (eds): Organizational Ethnography 2007, London: Sage Publications, 507 pages (pbk) Daniel Neyland: Handbook of Ethnography 2008, London: Sage Publications, 188 pages (pbk) - Yanow, Dvora (Organization studies, 2010)