Modern strategy and tactics development algorithm of internet marketing on the B2B market

In the modern economy, there are accelerated processes of transformation of business models that support the trends of economic globalization development. The relevance of the study is due to the need to model the marketing activities of enterprises, to follow consistent, both strategic and tactical...

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Bibliographic Details
Published in:Ekonomika rozvytku (Online) Vol. 22; no. 1
Main Author: Boiko, Natalia
Format: Journal Article
Language:English
Published: 29.03.2023
ISSN:1683-1942, 2304-6155
Online Access:Get full text
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