What Makes Them Stay? The Important Role of Employee Value Proposition in Retaining Frontliner Retail

Amidst massive digital disruption, the retail industry faces its highest employee turnover rate, making the retention of frontline workers—who are crucial for operations and customer experience—a pressing strategic issue. This study investigates factors influencing frontliners' intention to sta...

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Bibliographic Details

Published in:	Jurnal ilmiah manajemen dan bisnis (Denpasar) Vol. 10; no. 1; pp. 26 - 37
Main Authors:	Namira, Ananda, Pramesti, Muthia
Format:	Journal Article
Language:	English
Published:	UNIVERSITAS PENDIDIKAN NASIONAL 14.06.2025
Subjects:	employee value proposition frontliner retail intention to stay perceived organizational support psychological contract
ISSN:	2528-2077, 2528-1208
Online Access:	Get full text
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