Revisiting preferences for communication styles in computer-mediated communication: a study amongst UK and Arab samples

As the transition toward online communication continues globally, the way people interact across cultures is also evolving. Much of the research on communication styles has focused on face-to-face communication, while less attention has been given to how such styles adapt in digital spaces, especial...

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Published in:Telematics and Informatics Reports Vol. 20; p. 100263
Main Authors: Elfadl, Asma, Alshakhsi, Sameha, Ali, Raian, Yankouskaya, Ala
Format: Journal Article
Language:English
Published: Elsevier B.V 01.12.2025
Subjects:
Communication preferences
Communication styles
Computer mediated communication
Culture
Social Media
Communication styles
Social Media
Computer mediated communication
Culture
Communication preferences
ISSN:2772-5030, 2772-5030
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Abstract As the transition toward online communication continues globally, the way people interact across cultures is also evolving. Much of the research on communication styles has focused on face-to-face communication, while less attention has been given to how such styles adapt in digital spaces, especially across different cultural groups. This study addresses that gap by examining cross-cultural differences in online communication styles between the UK and Arab Gulf Cooperation Council (GCC) countries. Supported by scenarios and explanations, we surveyed 599 adults (272 from the UK and 327 from Arab GCC countries), assessing their preferences for well-defined communication styles (Direct vs. Indirect, Ordered vs. Unordered, Being-centred vs. Doing-centred, Literate vs. Oral) and their comfort levels with each. Our results indicate that online communication preferences in these cultures are becoming more aligned, as shown by both Arab and UK participants expressing greater preference of direct communication, thus challenging traditional cultural norms. We also observed a trend toward a being-centred communication style in the UK sample and differences in comfort levels with structured communication (ordered or linear) across the cultures. Interestingly, in contrast to face-to-face communication, no differences were found between the cultures in their preferences for literate versus oral communication styles. These findings suggest that digital environments may promote more flexible and adaptive communication, adding new evidence to the Uncertainty Avoidance and Communication Accommodation theories.
AbstractList As the transition toward online communication continues globally, the way people interact across cultures is also evolving. Much of the research on communication styles has focused on face-to-face communication, while less attention has been given to how such styles adapt in digital spaces, especially across different cultural groups. This study addresses that gap by examining cross-cultural differences in online communication styles between the UK and Arab Gulf Cooperation Council (GCC) countries. Supported by scenarios and explanations, we surveyed 599 adults (272 from the UK and 327 from Arab GCC countries), assessing their preferences for well-defined communication styles (Direct vs. Indirect, Ordered vs. Unordered, Being-centred vs. Doing-centred, Literate vs. Oral) and their comfort levels with each. Our results indicate that online communication preferences in these cultures are becoming more aligned, as shown by both Arab and UK participants expressing greater preference of direct communication, thus challenging traditional cultural norms. We also observed a trend toward a being-centred communication style in the UK sample and differences in comfort levels with structured communication (ordered or linear) across the cultures. Interestingly, in contrast to face-to-face communication, no differences were found between the cultures in their preferences for literate versus oral communication styles. These findings suggest that digital environments may promote more flexible and adaptive communication, adding new evidence to the Uncertainty Avoidance and Communication Accommodation theories.
ArticleNumber 100263
Author Elfadl, Asma
Yankouskaya, Ala
Ali, Raian
Alshakhsi, Sameha
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  organization: College of Science and Engineering, Hamad Bin Khalifa University, Doha, Qatar
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  givenname: Sameha
  surname: Alshakhsi
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  givenname: Ala
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  email: ayankouskaya@bournemouth.ac.uk
  organization: Faculty of Science and Technology, Bournemouth University, UK
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Keywords Communication styles
Social Media
Computer mediated communication
Culture
Communication preferences
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Snippet As the transition toward online communication continues globally, the way people interact across cultures is also evolving. Much of the research on...
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StartPage 100263
SubjectTerms Communication preferences
Communication styles
Computer mediated communication
Culture
Social Media
Title Revisiting preferences for communication styles in computer-mediated communication: a study amongst UK and Arab samples
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