Телевизионен пиар и поведение пред камера. Аудио-визуални стратегии, практики, умения

Several theoretical fields are elaborated in the study – television, TV PR, behaviour in front of the camera, comparative audiovisual theory. Indicators for assessment of media practices related the behavior in front of the camera and TV PR are developed. A general classification of TV PR is establi...

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Vydáno v:Медии и език Ročník 1; číslo 7; s. 139 - 151
Hlavní autor: Ivanova, Polya
Médium: Journal Article
Jazyk:bulharština
Vydáno: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски 01.05.2020
Faculty of Journalism and Mass Communication, Sofia University “St. Kl. Ohridski”
Sofia University "St. Kliment Ohridski"
Témata:
Communication studies
Philosophy
Rhetoric
Social Sciences
Theory of Communication
поведението пред камера
сравнителната аудио-визуална теория
тв пиар
телевизия
behavior in front of camera
comparative audiovisual theory
television
TV PR
ISSN:2535-0587, 2535-0587
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Shrnutí:Several theoretical fields are elaborated in the study – television, TV PR, behaviour in front of the camera, comparative audiovisual theory. Indicators for assessment of media practices related the behavior in front of the camera and TV PR are developed. A general classification of TV PR is established.
ISSN:2535-0587
2535-0587
DOI:10.58894/.vi7.237