Телевизионен пиар и поведение пред камера. Аудио-визуални стратегии, практики, умения

Several theoretical fields are elaborated in the study – television, TV PR, behaviour in front of the camera, comparative audiovisual theory. Indicators for assessment of media practices related the behavior in front of the camera and TV PR are developed. A general classification of TV PR is establi...

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Vydáno v:	Медии и език Ročník 1; číslo 7; s. 139 - 151
Hlavní autor:	Ivanova, Polya
Médium:	Journal Article
Jazyk:	bulharština
Vydáno:	Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски 01.05.2020 Faculty of Journalism and Mass Communication, Sofia University “St. Kl. Ohridski” Sofia University "St. Kliment Ohridski"
Témata:	Communication studies Philosophy Rhetoric Social Sciences Theory of Communication поведението пред камера сравнителната аудио-визуална теория тв пиар телевизия behavior in front of camera comparative audiovisual theory television TV PR
ISSN:	2535-0587, 2535-0587
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