From Automation to Personalization: A Bibliometric Analysis of Chatbot Adoption in Banking

This bibliometric analysis explores the evolving landscape of chatbot adoption in the banking sector using data sourced from the Scopus database. The study employed advanced bibliometric tools such as Biblioshiny, VOSviewer, and CiteSpace to map the intellectual structure, research trends, and influ...

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Bibliographic Details
Published in:	International journal of economics and financial issues Vol. 15; no. 6; pp. 50 - 62
Main Authors:	Cherian, Aiswarya, Dinesh, M. P., Rajeev, M., Divya, H., Jacob, Gibin, Jose, Jobin
Format:	Journal Article
Language:	English
Published:	Mersin EconJournals 13.10.2025
Subjects:	Bibliographic coupling Bibliometrics Chatbots
ISSN:	2146-4138, 2146-4138
Online Access:	Get full text
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