Statistical Modeling for Management

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...

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Bibliographic Details

Main Author:	Hutcheson, Graeme D
Format:	eBook Book
Language:	English
Published:	London SAGE Publications 2008 Sage SAGE Publications, Limited SAGE Publications Ltd SAGE
Edition:	1
Subjects:	Data Warehouse General management IT-gestütztes Marketing Management-Informationssystem Marketing Marketing > Mathematical models Marketing > Statistical methods Mathematical models Performance-Messung Statistical methods Statistische Methode Unternehmensanalyse Ökonometrisches Modell
ISBN:	9781849202480, 1849202486, 0761970118, 9780761970118, 0761970126, 9780761970125
Online Access:	Get full text
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