Statistical Modeling for Management

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...

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Hlavní autor: Hutcheson, Graeme D
Médium: E-kniha Kniha
Jazyk:angličtina
Vydáno: London SAGE Publications 2008
Sage
SAGE Publications, Limited
SAGE Publications Ltd
SAGE
Vydání:1
Témata:
Data Warehouse
General management
IT-gestütztes Marketing
Management-Informationssystem
Marketing
Marketing > Mathematical models
Marketing > Statistical methods
Mathematical models
Performance-Messung
Statistical methods
Statistische Methode
Unternehmensanalyse
Ökonometrisches Modell
ISBN:9781849202480, 1849202486, 0761970118, 9780761970118, 0761970126, 9780761970125
On-line přístup:Získat plný text
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Obsah:
  • Cover -- Contents -- List of Tables -- List of Figures -- Preface -- 1 Measurement Scales -- 2 Modeling Continuous Data -- 3 Modeling Dichotomous Data -- 4 Modeling Ordered Data -- 5 Modeling Unordered Data -- 6 Neural Networks -- 7 Approximate Algorithms for Management Problems -- 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques -- References -- Index
  • Measurement Scales -- Modeling Continuous Data -- Modeling Dichotomous Data -- Modeling Ordered Data -- Modeling Unordered Data -- Neural Networks -- Approximate Algorithms for Management Problems -- Other Statistical, Mathematical and Co-Pattern Modeling Techniques
  • Measurement Scales -- Modeling Continuous Data -- Modeling Dichotomous Data -- Modeling Ordered Data -- Modeling Unordered Data -- Neural Networks -- Approximate Algorithms for Management Problems -- Other Statistical, Mathematical and Computer Modeling Techniques