Statistical Modeling for Management
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...
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2008
Sage SAGE Publications, Limited SAGE Publications Ltd SAGE |
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| ISBN: | 9781849202480, 1849202486, 0761970118, 9780761970118, 0761970126, 9780761970125 |
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| Abstract | Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. |
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| AbstractList | Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:Measurement sacling and reliability issues in management; Parametric and non-parametric statistical tests; Gerneralized Linear Modeling techniques; Data-reduction techniques; Model selection and model checking; Recursive and non-recursive models; Neural networks; Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management. Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:- Measurement sacling and reliability issues in management- Parametric and non-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management. |
| Author | Moutinho, Luiz Hutcheson, Graeme D. |
| Author_xml | – sequence: 1 fullname: Hutcheson, Graeme D |
| BackLink | https://cir.nii.ac.jp/crid/1130000797073964928$$DView record in CiNii http://www.econis.eu/PPNSET?PPN=516833812$$DView this record in ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften |
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| Notes | Includes bibliographical references (p. [223]-230) and index |
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| Snippet | Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions,... |
| SourceID | econis sage proquest nii casalini |
| SourceType | Index Database Publisher |
| SubjectTerms | Data Warehouse General management IT-gestütztes Marketing Management-Informationssystem Marketing Marketing -- Mathematical models Marketing -- Statistical methods Mathematical models Performance-Messung Statistical methods Statistische Methode Unternehmensanalyse Ökonometrisches Modell |
| TableOfContents | Cover -- Contents -- List of Tables -- List of Figures -- Preface -- 1 Measurement Scales -- 2 Modeling Continuous Data -- 3 Modeling Dichotomous Data -- 4 Modeling Ordered Data -- 5 Modeling Unordered Data -- 6 Neural Networks -- 7 Approximate Algorithms for Management Problems -- 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques -- References -- Index Measurement Scales -- Modeling Continuous Data -- Modeling Dichotomous Data -- Modeling Ordered Data -- Modeling Unordered Data -- Neural Networks -- Approximate Algorithms for Management Problems -- Other Statistical, Mathematical and Co-Pattern Modeling Techniques Measurement Scales -- Modeling Continuous Data -- Modeling Dichotomous Data -- Modeling Ordered Data -- Modeling Unordered Data -- Neural Networks -- Approximate Algorithms for Management Problems -- Other Statistical, Mathematical and Computer Modeling Techniques |
| Title | Statistical Modeling for Management |
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