Consumer-Citizens of China The role of foreign brands in the imagined future China

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This b...

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Hlavní autoři:	Tian, Kelly, Dong, Lily
Médium:	E-kniha Kniha
Jazyk:	angličtina
Vydáno:	Oxford Routledge 2010 Taylor and Francis Taylor & Francis Taylor & Francis Group
Vydání:	1
Edice:	Routledge Contemporary China Series
Témata:	Advertising Asian Belk 2008a Belk 2008b brand Brand choice Brand Pirating Brands Business & Economics Business and Management China chinese Chinese Consumers Chinese National Narrative Chinese Studies Christian Dior Citizens Consumer Behavior Consumer Behaviour Consumers Consumption Consumption (Economics) Consumption Fantasies Cultural and media studies domestic Domestic Brands Economics, Finance, Business and Management Emulative Motive Female Interview Participant Female Survey Participant foreign Foreign Brand Products Foreign Brands gaige Gaige Kaifang History History and Archaeology Interdisciplinary studies International Marketing International Media Late Imperial China Male Survey Participant Mao’s Statue meanings Media studies National Brands Nationalism Patriotism Political Science products Psychology Reference, Information and Interdisciplinary subjects Regional / International studies Sales and marketing Semi-colonial China Social Science Society and culture: general Society and Social Sciences Sociology western Western Brands World Gaige Kaifang Belk 2008b Chinese National Narrative Belk 2008a Chinese Consumers foreign products Semi-colonial China domestic chinese Emulative Motive Chinese Brand Western Brands Male Survey Participant Local Cultural Forces Foreign Brands Domestic Brands Female Interview Participant consumers National Brands Foreign Brand Products brand Mao's Statue Brand Meanings brands Consumption Fantasies Forbidden City meanings Christian Dior Late Imperial China gaige Brand Pirating Female Survey Participant western Survey Participant
ISBN:	0415553490, 9780415553490, 9780415854627, 0415854628, 0203840119, 9781136889363, 1136889353, 9781136889356, 9780203840115, 1136889361, 9781136889318, 1136889310
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Cover -- Title -- Copyright -- Dedication -- Contents -- Foreword -- Acknowledgements -- 1 Imagining China, imagining brands -- Foreign brands as global brands from the imagined West -- Western and domestic brands as materials for realizing an imagined future China -- Obscured state influence and consumer autonomy -- Organization of the book -- 2 Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- The emulative motive for Western brand consumption -- The patriotic motive for rejecting Western brands -- Rethinking the primacy of the emulative motive for consuming Western brands -- Rethinking "consumer nationalism" as synonymous with Western brand boycotting -- Chinese consumers as active meaning makers -- 3 Highlighted moments in the history of branded goods in China -- The emergence of branded goods in late imperial China -- Branded goods in semi-colonial China of the early 20th century -- Branded goods since gaige kaifang - China's economic reform -- Relevance of these past moments to present-day brand meanings -- 4 Foreign brands in China as global brands from the imagined West -- Overview of research method -- Data collection sites -- Our data collection methods -- Foreign brands as Western brands with distinguishing characteristics -- 5 Chinese national narratives and the meanings of Western brands -- The West as experiential venue, Western brands as instruments of freedom -- The West as imperialist oppressor, Western brands as instruments of domination -- The West as subjugated, conquered Western brands as redemption -- The West as economic partner, Western brands as instruments of economic progress -- 6 National narratives in imaginative processing of Western brand promotions -- Imagined consumption -- Individual psychological processes of enlivening consumption fantasies
Narratives and imagined identity transformations from Western brand consumption -- The influence of national narratives of East-West relations on the processing of Western brand promotions -- Discussion -- 7 Citizen-consumers in an age of globalization -- Appendix -- References -- Index