The noodle narratives the global rise of an industrial food into the twenty-first century

Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By...

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Bibliographic Details
Main Authors: Errington, Frederick, Gewertz, Deborah, Fujikura, Tatsuro
Format: eBook Book
Language:English
Published: Berkeley, Calif University of California Press 2013
Edition:1
Subjects:
ISBN:0520276337, 9780520276338, 9780520276345, 0520276345, 0520956672, 9780520956674
Online Access:Get full text
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Table of Contents:
  • The noodle narratives : the global rise of an industrial food into the twenty-first century -- Contents -- List of Illustrations and Table -- Acknowledgments -- Introduction: Instant Noodles as Quotidian and Ubiquitous -- 1. The Taste of Something Good -- 2. Japanese Instant Noodles in the Market and on the Mind -- 3. What Instant Noodles Reflect and Affect in America -- 4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea -- 5. Making (and Unmaking?) a Big Food World -- Conclusion: Big Food for a Huge Population? -- Notes -- References -- Index.
  • Front Matter Table of Contents List of Illustrations and Table Acknowledgments INTRODUCTION: 1: The Taste of Something Good 2: Japanese Instant Noodles in the Market and on the Mind 3: What Instant Noodles Reflect and Affect in America 4: Instant Noodles for the Bottom of the Pyramid in Papua New Guinea 5: Making (and Unmaking?) a Big Food World CONCLUSION: Notes References Index
  • Intro -- Title -- Copyright -- Contents -- List of Illustrations and Table -- Acknowledgments -- Introduction: Instant Noodles as Quotidian and Ubiquitous -- 1. The Taste of Something Good -- 2. Japanese Instant Noodles in the Market and on the Mind -- 3. What Instant Noodles Reflect and Affect in America -- 4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea -- 5. Making (and Unmaking?) a Big Food World -- Conclusion: Big Food for a Huge Population? -- Notes -- References -- Index
  • Acknowledgments --
  • References --
  • Contents --
  • Index
  • 3. What Instant Noodles Reflect and Affect in America --
  • 5. Making (and Unmaking?) a Big Food World --
  • Conclusion: Big Food for a Huge Population? --
  • 1. The Taste of Something Good --
  • Illustrations and Table --
  • 4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea --
  • Frontmatter --
  • 2. Japanese Instant Noodles in the Market and on the Mind --
  • Notes --
  • Introduction: Instant Noodles as Quotidian and Ubiquitous --