The noodle narratives the global rise of an industrial food into the twenty-first century
Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By...
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Berkeley, Calif
University of California Press
2013
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| ISBN: | 0520276337, 9780520276338, 9780520276345, 0520276345, 0520956672, 9780520956674 |
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| Abstract | Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of "heavy users," a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global "Big Food" industry. As one of the food system’s singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning. |
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| AbstractList | Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of "heavy users," a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global "Big Food" industry. As one of the food system’s singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning. |
| Author | Gewertz, Deborah Errington, Frederick Fujikura, Tatsuro |
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| Keywords | food historians diverse populations prison inmates japan cultural anthropology united states us purveyors postwar society 21st century anthropologists demographic studies food industry industrial food food consumption capitalism consumers poverty food and culture instant noodles food production globalization noodles food manufacturing nonfiction social science papua new guinea food marketing asian foods cheap foods cross cultural |
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| Snippet | Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young... |
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| SubjectTerms | 21st century anthropologists Anthropology asian foods capitalism cheap foods consumers cross cultural cultural anthropology demographic studies diverse populations food and culture food consumption food historians food industry food manufacturing food marketing food production globalization industrial food instant noodles Japan nonfiction Noodles Noodles -- Social aspects -- Japan Noodles -- Social aspects -- Papua New Guinea Noodles -- Social aspects -- United States Noodles industry Noodles industry -- Social aspects -- Japan Noodles industry -- Social aspects -- Papua New Guinea Noodles industry -- Social aspects -- United States Papua New Guinea postwar society poverty prison inmates Social aspects SOCIAL SCIENCE SOCIAL SCIENCE / Anthropology / Cultural & Social United States us purveyors |
| SubjectTermsDisplay | Noodles Noodles industry |
| Subtitle | the global rise of an industrial food into the twenty-first century |
| TableOfContents | The noodle narratives : the global rise of an industrial food into the twenty-first century -- Contents -- List of Illustrations and Table -- Acknowledgments -- Introduction: Instant Noodles as Quotidian and Ubiquitous -- 1. The Taste of Something Good -- 2. Japanese Instant Noodles in the Market and on the Mind -- 3. What Instant Noodles Reflect and Affect in America -- 4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea -- 5. Making (and Unmaking?) a Big Food World -- Conclusion: Big Food for a Huge Population? -- Notes -- References -- Index. Front Matter Table of Contents List of Illustrations and Table Acknowledgments INTRODUCTION: 1: The Taste of Something Good 2: Japanese Instant Noodles in the Market and on the Mind 3: What Instant Noodles Reflect and Affect in America 4: Instant Noodles for the Bottom of the Pyramid in Papua New Guinea 5: Making (and Unmaking?) a Big Food World CONCLUSION: Notes References Index Intro -- Title -- Copyright -- Contents -- List of Illustrations and Table -- Acknowledgments -- Introduction: Instant Noodles as Quotidian and Ubiquitous -- 1. The Taste of Something Good -- 2. Japanese Instant Noodles in the Market and on the Mind -- 3. What Instant Noodles Reflect and Affect in America -- 4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea -- 5. Making (and Unmaking?) a Big Food World -- Conclusion: Big Food for a Huge Population? -- Notes -- References -- Index Acknowledgments -- References -- Contents -- Index 3. What Instant Noodles Reflect and Affect in America -- 5. Making (and Unmaking?) a Big Food World -- Conclusion: Big Food for a Huge Population? -- 1. The Taste of Something Good -- Illustrations and Table -- 4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea -- Frontmatter -- 2. Japanese Instant Noodles in the Market and on the Mind -- Notes -- Introduction: Instant Noodles as Quotidian and Ubiquitous -- |
| Title | The noodle narratives |
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