Measuring Social Value Orientation

Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for...

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Bibliographic Details
Published in:Judgment and Decision Making Vol. 6; no. 8; pp. 771 - 781
Main Authors: Murphy, Ryan O., Ackermann, Kurt A., Handgraaf, Michel J. J.
Format: Journal Article
Language:English
Published: Tallahassee Society for Judgment and Decision Making 01.12.2011
Cambridge University Press
Series:Judgment and Decision Making
Subjects:
Altruism
Behavior
Decision making
Decision theory
game
Game theory
individual differences
measurement methods
motives
narrow self-interest
own
Power
Quantitative psychology
regression
resource dilemmas
risk
Self interest
social preferences
Social Value Orientation (SVO)
Statistical power
Social Value Orientation (SVO)
social preferences
narrow self-interest
measurement methods
individual differences
ISSN:1930-2975, 1930-2975
Online Access:Get full text
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Summary:Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement methods have been developed so far. Here we introduce a new measure of SVO that has several advantages over existent methods. A detailed description of the new measurement method is presented, along with norming data that provide evidence of its solid psychometric properties. We conclude with a brief discussion of the research streams that would benefit from a more sensitive and higher resolution measure of SVO, and extend an invitation to others to use this new measure which is freely available.
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ISSN:1930-2975
1930-2975
DOI:10.1017/s1930297500004204