Optimal database marketing : strategy, development, and data mining

′This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Drozdenko, Ronald G., Drake, Perry D.
Format:	E-Book Buch
Sprache:	Englisch
Veröffentlicht:	Thousand Oaks Sage 2002 SAGE Publications, Incorporated SAGE Publications, Inc SAGE Sage Publications
Ausgabe:	1
Schlagworte:	Database marketing Digital Marketing Electronic commerce
ISBN:	0761923578, 9780761923572
Online-Zugang:	Volltext
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