APA (7th ed.) Citation

Drozdenko, R. G., & Drake, P. D. (2002). Optimal database marketing: Strategy, development, and data mining (1.). Sage. https://doi.org/10.4135/9781452231167

Chicago Style (17th ed.) Citation

Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. 1. Thousand Oaks: Sage, 2002. https://doi.org/10.4135/9781452231167.

MLA (9th ed.) Citation

Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. 1. Sage, 2002. https://doi.org/10.4135/9781452231167.