Do Europeans like nudges?

In recent years, many governments have shown a keen interest in “nudges” — approaches to law and policy that maintain freedom of choice, but that steer people in certain directions. Yet to date, there has been little evidence on whether citizens of various societies support nudges and nudging. We re...

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Published in:	Judgment and Decision Making Vol. 11; no. 4; pp. 310 - 325
Main Authors:	Reisch, Lucia A., Sunstein, Cass R.
Format:	Journal Article
Language:	English
Published:	Tallahassee Society for Judgment and Decision Making 01.07.2016 Cambridge University Press
Subjects:	Analysis Behavioral sciences Decision making default rules Europe Freedom Freedoms Government Intercultural communication International Law nudges policy Political advertising Political parties Political philosophy Public policy Studies Trends Europe default rules law nudges Europe policy
ISSN:	1930-2975, 1930-2975
Online Access:	Get full text
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Abstract	In recent years, many governments have shown a keen interest in “nudges” — approaches to law and policy that maintain freedom of choice, but that steer people in certain directions. Yet to date, there has been little evidence on whether citizens of various societies support nudges and nudging. We report the results of nationally representative surveys in six European nations: Denmark, France, Germany, Hungary, Italy, and the United Kingdom. We find strong majority support for nudges of the sort that have been adopted, or under serious consideration, in democratic nations. Despite the general European consensus, we find markedly lower levels of support for nudges in two nations: Hungary and Denmark. We are not, in general, able to connect support for nudges with distinct party affiliations.
AbstractList	In recent years, many governments have shown a keen interest in “nudges” — approaches to law and policy that maintain freedom of choice, but that steer people in certain directions. Yet to date, there has been little evidence on whether citizens of various societies support nudges and nudging. We report the results of nationally representative surveys in six European nations: Denmark, France, Germany, Hungary, Italy, and the United Kingdom. We find strong majority support for nudges of the sort that have been adopted, or under serious consideration, in democratic nations. Despite the general European consensus, we find markedly lower levels of support for nudges in two nations: Hungary and Denmark. We are not, in general, able to connect support for nudges with distinct party affiliations. In recent years, many governments have shown a keen interest in â[euro]oenudgesâ[euro] â[euro]" approaches to law and policy that maintain freedom of choice, but that steer people in certain directions. Yet to date, there has been little evidence on whether citizens of various societies support nudges and nudging. We report the results of nationally representative surveys in six European nations: Denmark, France, Germany, Hungary, Italy, and the United Kingdom. We find strong majority support for nudges of the sort that have been adopted, or under serious consideration, in democratic nations. Despite the general European consensus, we find markedly lower levels of support for nudges in two nations: Hungary and Denmark. We are not, in general, able to connect support for nudges with distinct party affiliations. In recent years, many governments have shown a keen interest in "nudges"--approaches to law and policy that maintain freedom of choice, but that steer people in certain directions. Yet to date, there has been little evidence on whether citizens of various societies support nudges and nudging. We report the results of nationally representative surveys in six European nations: Denmark, France, Germany, Hungary, Italy, and the United Kingdom. We find strong majority support for nudges of the sort that have been adopted, or under serious consideration, in democratic nations. Despite the general European consensus, we find markedly lower levels of support for nudges in two nations: Hungary and Denmark. We are not, in general, able to connect support for nudges with distinct party affiliations. Keywords: nudges, Europe, law, policy, default rules
Audience	Academic
Author	Cass R. Sunstein Lucia A. Reisch
Author_xml	– sequence: 1 givenname: Lucia A. surname: Reisch fullname: Reisch, Lucia A. – sequence: 2 givenname: Cass R. surname: Sunstein fullname: Sunstein, Cass R.
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SubjectTerms	Analysis Behavioral sciences Decision making default rules Europe Freedom Freedoms Government Intercultural communication International Law nudges policy Political advertising Political parties Political philosophy Public policy Studies Trends
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Title	Do Europeans like nudges?
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Volume	11
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