Appealing to fear: A meta-analysis of fear appeal effectiveness and theories

Fear appeals are a polarizing issue, with proponents confident in their efficacy and opponents confident that they backfire. We present the results of a comprehensive meta-analysis investigating fear appeals' effectiveness for influencing attitudes, intentions, and behaviors. We tested predicti...

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Bibliographic Details

Published in:	Psychological bulletin Vol. 141; no. 6; p. 1178
Main Authors:	Tannenbaum, Melanie B, Hepler, Justin, Zimmerman, Rick S, Saul, Lindsey, Jacobs, Samantha, Wilson, Kristina, Albarracín, Dolores
Format:	Journal Article
Language:	English
Published:	United States 01.11.2015
Subjects:	Attitude Behavior Fear - psychology Female Humans Intention Male Models, Psychological Persuasive Communication Risk Factors
ISSN:	1939-1455, 1939-1455
Online Access:	Get more information
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