On the meaning and measurement of maximization

Building on Herbert Simon’s critique of rational choice theory, Schwartz et al. (2002) proposed that when making choices, some individuals — maximizers — search extensively through many alternatives with the goal of making the best choice, whereas others — satisficers — search only until they identi...

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Bibliographic Details
Published in:	Judgment and Decision Making Vol. 11; no. 2; pp. 126 - 146
Main Authors:	Cheek, Nathan N., Schwartz, Barry
Format:	Journal Article
Language:	English
Published:	Tallahassee Society for Judgment and Decision Making 01.03.2016 Cambridge University Press
Subjects:	choice Decision making Economic theory goals maximizing Measurement techniques Perceptions satisficing strategies Studies United States > US choice strategies satisficing maximizing decision making goals
ISSN:	1930-2975, 1930-2975
Online Access:	Get full text
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