Implementing Sentiment Analysis of Online Reviews to Improve Product and Customer Satisfaction A QFD / Kano Model Integration
This study developed a quality function deployment (QFD) / KANO model integration method for improving product development in terms of customer satisfaction by utilizing sentiment analysis as a natural language processing (NLP) technique based on online reviews. this method is an alternative to trad...
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| Published in: | المجلة العلمية للدراسات والبحوث المالية والتجارية: علمية محكمة. Vol. 6; no. 1; pp. 485 - 523 |
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| Main Author: | |
| Format: | Journal Article |
| Language: | Arabic English |
| Published: |
دمياط، مصر
جامعة دمياط - كلية التجارة
2025
جامعة دمياط، كلية التجارة |
| Subjects: | |
| ISSN: | 2682-3403, 2682-4531 |
| Online Access: | Get full text |
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