Knowledge does not protect against illusory truth

In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition may be one way that insidious misconceptions, such as the belief that vitamin C prevents the common cold, enter our knowledge base. Research on the illusory truth...

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Veröffentlicht in:Journal of experimental psychology. General Jg. 144; H. 5; S. 993
Hauptverfasser: Fazio, Lisa K, Brashier, Nadia M, Payne, B Keith, Marsh, Elizabeth J
Format: Journal Article
Sprache:Englisch
Veröffentlicht: United States 01.10.2015
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ISSN:1939-2222, 1939-2222
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Abstract In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition may be one way that insidious misconceptions, such as the belief that vitamin C prevents the common cold, enter our knowledge base. Research on the illusory truth effect demonstrates that repeated statements are easier to process, and subsequently perceived to be more truthful, than new statements. The prevailing assumption in the literature has been that knowledge constrains this effect (i.e., repeating the statement "The Atlantic Ocean is the largest ocean on Earth" will not make you believe it). We tested this assumption using both normed estimates of knowledge and individuals' demonstrated knowledge on a postexperimental knowledge check (Experiment 1). Contrary to prior suppositions, illusory truth effects occurred even when participants knew better. Multinomial modeling demonstrated that participants sometimes rely on fluency even if knowledge is also available to them (Experiment 2). Thus, participants demonstrated knowledge neglect, or the failure to rely on stored knowledge, in the face of fluent processing experiences.
AbstractList In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition may be one way that insidious misconceptions, such as the belief that vitamin C prevents the common cold, enter our knowledge base. Research on the illusory truth effect demonstrates that repeated statements are easier to process, and subsequently perceived to be more truthful, than new statements. The prevailing assumption in the literature has been that knowledge constrains this effect (i.e., repeating the statement "The Atlantic Ocean is the largest ocean on Earth" will not make you believe it). We tested this assumption using both normed estimates of knowledge and individuals' demonstrated knowledge on a postexperimental knowledge check (Experiment 1). Contrary to prior suppositions, illusory truth effects occurred even when participants knew better. Multinomial modeling demonstrated that participants sometimes rely on fluency even if knowledge is also available to them (Experiment 2). Thus, participants demonstrated knowledge neglect, or the failure to rely on stored knowledge, in the face of fluent processing experiences.In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition may be one way that insidious misconceptions, such as the belief that vitamin C prevents the common cold, enter our knowledge base. Research on the illusory truth effect demonstrates that repeated statements are easier to process, and subsequently perceived to be more truthful, than new statements. The prevailing assumption in the literature has been that knowledge constrains this effect (i.e., repeating the statement "The Atlantic Ocean is the largest ocean on Earth" will not make you believe it). We tested this assumption using both normed estimates of knowledge and individuals' demonstrated knowledge on a postexperimental knowledge check (Experiment 1). Contrary to prior suppositions, illusory truth effects occurred even when participants knew better. Multinomial modeling demonstrated that participants sometimes rely on fluency even if knowledge is also available to them (Experiment 2). Thus, participants demonstrated knowledge neglect, or the failure to rely on stored knowledge, in the face of fluent processing experiences.
In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition may be one way that insidious misconceptions, such as the belief that vitamin C prevents the common cold, enter our knowledge base. Research on the illusory truth effect demonstrates that repeated statements are easier to process, and subsequently perceived to be more truthful, than new statements. The prevailing assumption in the literature has been that knowledge constrains this effect (i.e., repeating the statement "The Atlantic Ocean is the largest ocean on Earth" will not make you believe it). We tested this assumption using both normed estimates of knowledge and individuals' demonstrated knowledge on a postexperimental knowledge check (Experiment 1). Contrary to prior suppositions, illusory truth effects occurred even when participants knew better. Multinomial modeling demonstrated that participants sometimes rely on fluency even if knowledge is also available to them (Experiment 2). Thus, participants demonstrated knowledge neglect, or the failure to rely on stored knowledge, in the face of fluent processing experiences.
Author Brashier, Nadia M
Fazio, Lisa K
Payne, B Keith
Marsh, Elizabeth J
Author_xml – sequence: 1
  givenname: Lisa K
  surname: Fazio
  fullname: Fazio, Lisa K
  organization: Department of Psychology and Human Development, Vanderbilt University
– sequence: 2
  givenname: Nadia M
  surname: Brashier
  fullname: Brashier, Nadia M
  organization: Department of Psychology and Neuroscience, Duke University
– sequence: 3
  givenname: B Keith
  surname: Payne
  fullname: Payne, B Keith
  organization: Department of Psychology, University of North Carolina at Chapel Hill
– sequence: 4
  givenname: Elizabeth J
  surname: Marsh
  fullname: Marsh, Elizabeth J
  organization: Department of Psychology and Neuroscience, Duke University
BackLink https://www.ncbi.nlm.nih.gov/pubmed/26301795$$D View this record in MEDLINE/PubMed
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PublicationTitle Journal of experimental psychology. General
PublicationTitleAlternate J Exp Psychol Gen
PublicationYear 2015
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Snippet In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition may be one way that...
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SubjectTerms Adult
Deception
Female
Humans
Illusions - psychology
Knowledge
Male
Perception
Students - psychology
Title Knowledge does not protect against illusory truth
URI https://www.ncbi.nlm.nih.gov/pubmed/26301795
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Volume 144
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