Export Information Use

The importance of information as a key factor influencing a firm's export behavior has long been acknowledged in the international marketing literature. Indeed, a common feature of empirical studies on such diverse issues as export initiation and expansion, export barriers, export market orient...

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Bibliographic Details
Main Author: Diamantopoulos, Adamantios
Format: eBook
Language:English
Published: Bradford Emerald Publishing Limited 2003
Edition:1
Subjects:
Export marketing
Exports
ISBN:0861767829, 9780861767823
Online Access:Get full text
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Summary:The importance of information as a key factor influencing a firm's export behavior has long been acknowledged in the international marketing literature. Indeed, a common feature of empirical studies on such diverse issues as export initiation and expansion, export barriers, export market orientation, utilization of export assistance, and market/country selection and assessment is that they have all highlighted the critical role of information in export decision making (see, for example, Johanson and Vahlne, 1977; Leonidou, 1995; Cadogan et al.
ISBN:0861767829
9780861767823