Export Information Use
The importance of information as a key factor influencing a firm's export behavior has long been acknowledged in the international marketing literature. Indeed, a common feature of empirical studies on such diverse issues as export initiation and expansion, export barriers, export market orient...
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| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bradford
Emerald Publishing Limited
2003
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| Ausgabe: | 1 |
| Schlagworte: | |
| ISBN: | 0861767829, 9780861767823 |
| Online-Zugang: | Volltext |
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Inhaltsangabe:
- Contents -- Abstracts and keywords -- Guest editorial -- Towards an understanding of cross-national similarities and differences in export information -- Export information use in small and medium-sized industrial companies -- Symbolic use of export information -- Export market information use, organizational knowledge and firm performance