Obsah:
  • 3. The Platformisation of Music Genres on Spotify --
  • 8. Ephemeral Content and Ephemeral Consumption on TikTok --
  • II. Methodological Framework --
  • Index
  • 6. Assessing the Impact of Kitchen Nightmares through TripAdvisor --
  • Table of Contents --
  • 5. Instagram Influencers at the Crossroads between Publics and Communities --
  • 1. Consuming Nostalgia on Facebook --
  • Frontmatter --
  • About the Authors --
  • 7. Thinking of the Same Place : The Trivialisation of the Sharing Economy on Airbnb --
  • I. Introduction --
  • 2. YouTube and the Radicalisation (?) of Consumption --
  • Bibliography --
  • III. Conclusion: Platforms and Consumer Research. What Next? --
  • 4. Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture --