Easy Does It: The Role of Fluency in Cue Weighting

We propose that people weight fluent, or easy to process, information more heavily than disfluent information when making judgments. Cue fluency was manipulated independent of objective cue validity in three studies, the findings from which support our hypothesis. In Experiment 1, participants weigh...

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Bibliographic Details
Published in:Judgment and Decision Making Vol. 2; no. 6; pp. 371 - 379
Main Authors: Shah, Anuj K, Oppenheimer, Daniel M
Format: Journal Article
Language:English
Published: Tallahassee Society for Judgment and Decision Making 01.12.2007
Cambridge University Press
Series:Judgment and Decision Making
Subjects:
ISSN:1930-2975, 1930-2975
Online Access:Get full text
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