Disruptions, Diversity, and Ethics in Marketing First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practic...

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Hlavní autoři:	Martínez-Puertas, Sergio, Sánchez-Pérez, Manuel, Segovia-López, Cristina, Terán-Yépez, Eduardo
Médium:	E-kniha Publikace
Jazyk:	angličtina
Vydáno:	Cham Springer Nature 2025 Springer Springer Nature Switzerland
Vydání:	1
Edice:	Springer Proceedings in Business and Economics
Témata:	and Inclusion Business and Management Business ethics Business ethics and social responsibility Consuming Technocultures Creativity Digital Marketing Practice Digital Technologies and Marketing Management Diversity Diversity in the workplace Economics, Finance, Business and Management KJMV2 Personnel and human resources management Management and management techniques Management of specific areas Marketing Marketing Education Marketing Ethics Marketing Orientation Marketing Practices and AI Non-profit Marketing Sales and marketing Sector-based Marketing Social Media Marketing
ISBN:	3031704878, 9783031704888, 9783031704871, 3031704886
On-line přístup:	Získat plný text
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