Disruptions, Diversity, and Ethics in Marketing First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practic...

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Hlavní autori: Martínez-Puertas, Sergio, Sánchez-Pérez, Manuel, Segovia-López, Cristina, Terán-Yépez, Eduardo
Médium: E-kniha Publikácia
Jazyk:English
Vydavateľské údaje: Cham Springer Nature 2025
Springer
Springer Nature Switzerland
Vydanie:1
Edícia:Springer Proceedings in Business and Economics
Predmet:
and Inclusion
Business and Management
Business ethics
Business ethics and social responsibility
Consuming Technocultures
Creativity
Digital Marketing Practice
Digital Technologies and Marketing Management
Diversity
Diversity in the workplace
Economics, Finance, Business and Management
KJMV2 Personnel and human resources management
Management and management techniques
Management of specific areas
Marketing
Marketing Education
Marketing Ethics
Marketing Orientation
Marketing Practices and AI
Non-profit Marketing
Sales and marketing
Sector-based Marketing
Social Media Marketing
ISBN:3031704878, 9783031704888, 9783031704871, 3031704886
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Popis
Shrnutí:As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries
ISBN:3031704878
9783031704888
9783031704871
3031704886
DOI:10.1007/978-3-031-70488-8