Strategic Innovative Marketing and Tourism Creative Solutions and Digital Transformation Challenges—11th ICSIMAT, Brasov, Romania, 2024

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debat...

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Format:	E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer Nature 2025
Schriftenreihe:	Springer Proceedings in Business and Economics; Business and Management; Business and Management (R0)
Schlagworte:	Business and Management Digital Technologies Earth Sciences, Geography, Environment, Planning eCommerce Economics, Finance, Business and Management Hospitality and service industries Hospitality, sports, leisure and tourism industries Industry and industrial studies Machine Learning Marketing Communication Open Access Sales and marketing Social Media Strategic Innovative Marketing Sustainability The environment Tourism Management
ISBN:	9783031819612, 3031819624, 9783031819629, 3031819616
Online-Zugang:	Volltext
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