Strategic Innovative Marketing and Tourism Creative Solutions and Digital Transformation Challenges—11th ICSIMAT, Brasov, Romania, 2024

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debat...

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Médium: E-kniha
Jazyk:angličtina
Vydáno: Cham Springer Nature 2025
Edice:Springer Proceedings in Business and Economics; Business and Management; Business and Management (R0)
Témata:
Business and Management
Digital Technologies
Earth Sciences, Geography, Environment, Planning
eCommerce
Economics, Finance, Business and Management
Hospitality and service industries
Hospitality, sports, leisure and tourism industries
Industry and industrial studies
Machine Learning
Marketing Communication
Open Access
Sales and marketing
Social Media
Strategic Innovative Marketing
Sustainability
The environment
Tourism Management
ISBN:9783031819612, 3031819624, 9783031819629, 3031819616
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Abstract This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
AbstractList This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
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Snippet This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of...
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SubjectTerms Business and Management
Digital Technologies
Earth Sciences, Geography, Environment, Planning
eCommerce
Economics, Finance, Business and Management
Hospitality and service industries
Hospitality, sports, leisure and tourism industries
Industry and industrial studies
Machine Learning
Marketing Communication
Open Access
Sales and marketing
Social Media
Strategic Innovative Marketing
Sustainability
The environment
Tourism Management
Subtitle Creative Solutions and Digital Transformation Challenges—11th ICSIMAT, Brasov, Romania, 2024
Title Strategic Innovative Marketing and Tourism
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