The Influence of Electronic Word of Mouth in Social Media on Yemeni Consumers' Purchase Intentions

As a leading source of consumer knowledge, eWOM has been expanding and diversifying across various formats and platforms; yet social media has proven to be an especially effective platform for eWOM and remains one of the most significant sources of information. This study, therefore, reinforces the...

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Bibliographic Details

Published in:	مجلة العلوم التربوية والدراسات الإنسانية سلسلة الآداب والعلوم التربوية والإنسانية والتطبيقية no. 48; pp. 911 - 936
Main Authors:	Ali, Omar Hasan Mansoor, Al-Maqtari, Aayed Qassem Hassan
Format:	Journal Article
Language:	English
Published:	جامعة تعز فرع التربة - دائرة الدراسات العليا والبحث العلمي 30.07.2025 Taez University
Subjects:	electronic word of mouth (eWOM) eWOM in SM Purchase intention social media السلوك المستهلك الكلمة المنطوقة الإلكترونية المستهلكون اليمنيون شبكات التواصل الاجتماعي
ISSN:	2617-5908, 2709-0302
Online Access:	Get full text
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