Googlization of everything and why we should worry

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and...

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Hlavný autor: Vaidhyanathan, Siva
Médium: E-kniha Kniha
Jazyk:English
Vydavateľské údaje: Berkeley University of California Press 2011
Univ. of California Press
Vydanie:1st ed.
Predmet:
Computer Technology
Google (Firm)
Internet
Internet > Social aspects
Internet industry
Internet industry > Social aspects
Nonfiction
Popular Culture
Social aspects
SOCIAL SCIENCE
Sozialer Wandel
Suchmaschine
ISBN:0520948696, 9780520258822, 0520258827, 9780520948693
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Abstract In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted motto, "Don't be Evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
AbstractList In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted motto, "Don't be Evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Author Vaidhyanathan, Siva
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Snippet In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this...
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SubjectTerms Computer Technology
Google (Firm)
Internet
Internet -- Social aspects
Internet industry
Internet industry -- Social aspects
Nonfiction
Popular Culture
Social aspects
SOCIAL SCIENCE
Sozialer Wandel
Suchmaschine
SubjectTermsDisplay Computer Technology.
Electronic books.
Nonfiction.
Popular Culture
Social Science
Subtitle and why we should worry
TableOfContents The Googlization of everything: (and why we should worry) -- CONTENTS -- PREFACE -- INTRODUCTION: THE GOSPEL OF GOOGLE -- ONE: RENDER UNTO CAESAR: HOW GOOGLE CAME TO RULE THE WEB -- TWO: GOOGLE'S WAYS AND MEANS: FAITH IN APTITUDE AND TECHNOLOGY -- THREE: THE GOOGLIZATION OF US: UNIVERSAL SURVEILLANCE AND INFRASTRUCTURAL IMPERIALISM -- FOUR: THE GOOGLIZATION OF THE WORLD: PROSPECTS FOR A GLOBAL PUBLIC SPHERE -- FIVE: THE GOOGLIZATION OF KNOWLEDGE: THE FUTURE OF BOOKS -- SIX: THE GOOGLIZATION OF MEMORY: INFORMATION OVERLOAD, FILTERS, AND THE FRACTURING OF KNOWLEDGE -- CONCLUSION: THE HUMAN KNOWLEDGE PROJECT -- ACKNOWLEDGMENTS -- NOTES -- INDEX.
Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- Preface -- Introduction: The Gospel of Google -- 1. Render unto Caesar: How Google Came to Rule the Web -- 2. Google's Ways and Means: Faith in Aptitude and Technology -- 3. The Googlization of Us: Universal Surveillance and Infrastructural Imperialism -- 4. The Googlization of the World: Prospects for a Global Public Sphere -- 5. The Googlization of Knowledge: The Future of Books -- 6. The Googlization of Memory: Information Overload, Filters, and the Fracturing of Knowledge -- Conclusion: The Human Knowledge Project -- Acknowledgments -- Notes -- Index
Title Googlization of everything
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