Meggs' history of graphic design
The bestselling graphic design reference, updated for the digital age Meggs′ History of Graphic Design is the industry′s unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough t...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Newark
Wiley
01.01.2016
John Wiley & Sons, Incorporated Wiley-Blackwell |
| Ausgabe: | 6th ed |
| Schlagworte: | |
| ISBN: | 1118772059, 9781118772058 |
| Online-Zugang: | Volltext |
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Inhaltsangabe:
- Recent British graphic design -- The rise of Japanese design -- Design in the Netherlands -- The new conceptual poster -- The conceptual book cover -- Design in Spain, Portugal, and Latin America -- A new aesthetic of modern Chinese graphic design -- South Korea -- The Middle East -- A voice from Africa -- 24 The Digital Revolution-and Beyond -- The origins of computer-aided graphic design -- Pioneers of digital graphic design -- Revitalizing editorial design -- The digital type foundry -- Digital imaging -- Interactive media, the Internet, and the World Wide Web -- The digital vanguard -- Design for portable devices -- Motion graphics and film titles -- Typography and the built environment -- New typographic expression -- Letterpress revival -- Epilogue -- Bibliography -- Image Credits -- Index -- EULA
- 9 Graphic Design and the Industrial Revolution -- Innovations in typography -- The wood-type poster -- A revolution in printing -- The mechanization of typography -- Photography, the new communications tool -- The inventors of photography -- The application of photography to printing -- Defining the medium -- Photography as reportage -- Popular graphics of the Victorian era -- The development of lithography -- The Boston school of chromolithography -- The design language of chromolithography -- The battle on the signboards -- Images for children -- The rise of American editorial and advertising design -- Victorian typography -- 10 The Arts and Crafts Movement and Its Heritage -- The Century Guild -- The Kelmscott Press -- The private press movement -- A book-design renaissance -- 11 Art Nouveau -- The influence of ukiyo-e -- Art nouveau -- Chéret and Grasset -- English art nouveau -- The further development of French art nouveau -- Art nouveau comes to America -- Innovation in Belgium and the Netherlands -- The German Jugendstil movement -- The Italian pictorial tradition -- 12 The Genesis of Twentieth-Century Design -- Frank Lloyd Wright and the Glasgow school -- The Vienna Secession -- Peter Behrens and the New Objectivity -- Design for the London Underground -- Part IV The Modernist Era -- 13 The Influence of Modern Art -- Cubism -- Futurism -- Dada -- Surrealism -- Expressionism -- Photography and the modern movement -- 14 Pictorial Modernism -- Plakatstil -- Switzerland and the Sachplakat -- The poster goes to war -- The maverick from Munich -- Spanish Civil War posters -- Postcubist pictorial modernism -- 15 A New Language of Form -- Russian suprematism and constructivism -- De Stijl -- The spread of constructivism -- 16 The Bauhaus and the New Typography -- The Bauhaus at Weimar -- The impact of Laszlo Moholy-Nagy -- The Bauhaus at Dessau
- Intro -- Preface -- Preface to the First Edition -- Acknowledgments -- Part I The Prologue to Graphic Design -- 1 The Invention of Writing -- Prehistoric visual communications -- The cradle of civilization -- The earliest writing -- Mesopotamian visual identification -- Egyptian hieroglyphs -- Papyrus and writing -- The first illustrated manuscripts -- Egyptian visual identification -- 2 Alphabets -- Cretan pictographs -- The North Semitic alphabet -- The Aramaic alphabet and its descendants -- The Greek alphabet -- The Latin alphabet -- The Korean alphabet -- 3 The Asian Contribution -- Chinese calligraphy -- The invention of paper -- The discovery of printing -- The invention of movable type -- 4 Illuminated Manuscripts -- The classical style -- Celtic book design -- The Caroline graphic renewal -- Spanish pictorial expressionism -- Romanesque and Gothic manuscripts -- Judaic manuscripts -- Islamic manuscripts -- Late medieval illuminated manuscripts -- Part II A Graphic Renaissance -- 5 Printing Comes to Europe -- Early European block printing -- Movable typography in Europe -- Copperplate engraving -- 6 The German Illustrated Book -- Origins of the illustrated typographic book -- Nuremberg becomes a printing center -- The further development of the German illustrated book -- Typography spreads from Germany -- 7 Renaissance Graphic Design -- Graphic design of the Italian Renaissance -- Italian writing masters -- Innovation passes to France -- Basel and Lyons become design centers -- The seventeenth century -- 8 An Epoch of TypographicGenius -- Graphic design of the rococo era -- Caslon and Baskerville -- The origins of information graphics -- The imperial designs of Louis René Luce -- The modern style -- The illuminated printing of William Blake -- The epoch closes -- Part III The Bridge to the Twentieth Century
- The final years of the Bauhaus -- Jan Tschichold and the new typography -- Typeface design in the first half of the twentieth century -- The Isotype movement -- The prototype for the modern map -- Independent voices in the Netherlands -- New approaches to photography -- 17 The Modern Movement in America -- Immigrants to America -- The Works Progress Administration Poster Project -- The flight from fascism -- A patron of design -- The war years -- After the war -- Informational and scientific graphics -- Part V The Age of Information -- 18 The International Typographic Style -- Pioneers of the movement -- Functional graphics for science -- New Swiss sans-serif typefaces -- A master of classical typography -- Design in Basel and Zurich -- The International Typographic Style in America -- 19 The New York School -- Pioneers of the New York school -- Graphic design education at Yale University School of Art -- An editorial design revolution -- Editorial design after the decline -- The new advertising -- American typographic expressionism -- George Lois -- 20 Corporate Identity andVisual Systems -- Pintori at Olivetti -- Design at CBS -- Raymond Loewy -- The New Haven Railroad design program -- Corporate identification comes of age -- Programmed visual identification systems -- The Federal Design Improvement Program -- Transportation signage symbols -- Design systems for the Olympic Games -- The Music Television logo -- 21 The Conceptual Image -- The Polish poster -- American conceptual images -- The poster mania -- European visual poets -- Postrevolution Cuban posters -- 22 Postmodern Design -- Precursors to postmodern design -- Early Swiss postmodern design -- New-wave typography -- The Memphis and San Francisco schools -- Retro and vernacular design -- 23 National Visions within a Global Dialogue -- Pentagram, the formative years