Search Results - "CONJOINT analysis"

Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research by Karniouchina, Ekaterina V., Moore, William L., van der Rhee, Bo, Verma, Rohit

“…Conjoint analysis has played an important role in helping make a number of operations management decisions including product and service design, supplier…”
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The importance of product lifetime labelling for purchase decisions: Strategic implications for corporate sustainability based on a conjoint analysis in Germany by Jacobs, Kathleen, Hörisch, Jacob

“…This article studies the influence of product lifetime labelling on purchase decisions. Based on consumer theory of Lancaster, experimental survey data are…”
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Let’s get personal: Which elements elicit perceived personalization in social media advertising? by De Keyzer, Freya, Dens, Nathalie, De Pelsmacker, Patrick

“…•To elicit perceived personalization it is best to use interests, location or age.•Gender, life-events or friend referrals elicit less perceived…”
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The impact of uncertainty in repair service attributes on consumer preferences: Insights from a dual‐response choice experiment by Bengart, Paul, Vogt, Bodo

“…Extending the lifespan of electronic devices through repair can significantly reduce negative environmental impacts. However, despite consumers reporting a…”
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Unpacking the uncertainty construct: Implications for entrepreneurial action by McKelvie, Alexander, Haynie, J. Michael, Gustavsson, Veronica

“…Uncertainty is central to entrepreneurship; however robust and generalizable findings that explain the conditions in which uncertainty may impede [or promote]…”
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Identifying the contingencies of self‐worth associated with eating disorder symptoms: The use of choice‐based conjoint analysis by Rieger, Elizabeth, Prasetya, Kevin, Christensen, Bruce K., Shou, Yiyun

“…Objective Self‐worth contingent on shape/weight is a diagnostic criterion and key maintaining factor for eating disorders. However, the role of other…”
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Measuring Subgroup Preferences in Conjoint Experiments by Leeper, Thomas J., Hobolt, Sara B., Tilley, James

“…Conjoint analysis is a common tool for studying political preferences. The method disentangles patterns in respondents’ favorability toward complex,…”
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The influence of eco-labelling on consumer behaviour - results of a discrete choice analysis for washing machines by Sammer, Katharina, Wüstenhagen, Rolf

“…Eco‐labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed…”
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Conjoint Analysis to Define Beer Label and the Influence of Labeled Bottles and Music on the Sensory Profile of Craft and Industrial Beers by Cardoso Soares Estefan de Paula, Solciaray, Santos, Magno Fonseca, Zuim, Lucas, De Paula, Matheus Custódio, Mota, Michelle Florenzano, Lima Filho, Tarcísio, Della Lucia, Suzana Maria

“…ABSTRACT Packaging label and music influence product acceptance and sensory profiling. This study defined the ideal label for a craft beer using the modified…”
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Preferences of undergraduate nursing students for value education in professional courses: A conjoint analysis by Fang, Yunping, Yu, Wenxuan, Zhao, Qiuge, Li, Rui, Lai, Rui, Zhang, Xue, Zhan, Tongxia, Lv, Zhiyun

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Developing a discrete choice experiment to understand preferences for self-management support from the perspective of adults with asthma by O'Connell, Selena

“…Introduction:Interventions to support people in managing their asthma have had a positive impact on their wellbeing. However, it is not clear what components…”
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Blockchain technology adoption, architecture, and sustainable agri-food supply chains by Saurabh, Samant, Dey, Kushankur

“…The emerging Information and Communication Technology play a vital role in electronic agriculture. The application of such technologies as blockchain,…”
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How virtual reality affects consumer choice by Meißner, Martin, Pfeiffer, Jella, Peukert, Christian, Dietrich, Holger, Pfeiffer, Thies

“…With high-immersive virtual reality (VR) systems approaching mass markets, companies are seeking to better understand how consumers behave when shopping in VR…”
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Circular business cannibalization: A hierarchical Bayes conjoint analysis on reuse, refurbishment, and subscription of home appliances by Koide, Ryu, Yamamoto, Haruhisa, Kimita, Koji, Nishino, Nariaki, Murakami, Shinsuke

“…Despite the growing expectations of the transition to a circular economy, consumer preferences and the potential for circular products in a market in which…”
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Best Practice Recommendations for Designing and Implementing Experimental Vignette Methodology Studies by Aguinis, Herman, Bradley, Kyle J.

“…We describe experimental vignette methodology (EVM) as a way to address the dilemma of conducting experimental research that results in high levels of…”
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Just Advisory and Maximally Representative: A Conjoint Experiment on Non-Participants' Legitimacy Perceptions of Deliberative Forums by Goldberg, Saskia

“…Citizen involvement in deliberative forums is frequently discussed with an eye to boosting the legitimacy of decision-making. However, this idea has been…”
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Designing job ads to stimulate the decision to apply: a discrete choice experiment with business students by Petry, Tanja, Treisch, Corinna, Peters, Mike

“…This study advances a differentiated understanding of job ad pre-hire effectiveness. It analyzes the utility values for varying levels of job ad attributes…”
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ANALYSIS OF CONSUMER BEHAVIOR IN CHOOSING ATTRIBUTES OF LARGE RED CHILI WITH A CONJOINT ANALYSIS APPROACH by Parhanudin, Idham, Saidah, Zumi

“…Large red chili is a high value horticultural commodity that plays a vital role in meeting Indonesia's food demands, both for domestic consumption and…”
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Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias by Schmidt, Jonas, Bijmolt, Tammo H. A.

“…Consumers’ willingness to pay (WTP) is highly relevant to managers and academics, and the various direct and indirect methods used to measure it vary in their…”
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Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars by Piqueras-Fiszman, Betina, Velasco, Carlos, Salgado-Montejo, Alejandro, Spence, Charles

“…► Eye tracking and word association were used in a study about packaging. ► Conjoint analysis and MFA were used to interpret and relate attentional and textual…”
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