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    Analysis of modern definitions and approaches to the disclosure of the brand essence von I V Groshev, A A Krasnoslobodtsev

    ISSN: 2313-2329, 2408-8986
    Veröffentlicht: Peoples’ Friendship University of Russia (RUDN University) 01.12.2013
    “… In this article, the conceptual consideration of the concept of branding, which according to the authors include the understanding of the brand as an economic …”
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    Journal Article