Marketing technical ideas and products successfully! /

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Bibliographic Details
Main Author: Moore, Lois K.
Other Authors: Plung, Daniel L.
Format: Book
Language:English
Published: New York : Institute of Electrical and Electronics Engineers Press, 1985
Edition:[1st ed.]
Subjects:
priemyselný marketing > náklady > metóda > navrhovanie > efektívnosť
zborníky
ISBN:0879421851
Online Access: Get full text
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Description
Physical Description:X, 390 s. : fotogr., grafy, lit., obr., tab. ;
ISBN:0879421851

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