Moore, L. K., & Plung, D. L. (1985). Marketing technical ideas and products successfully! ([1st ed.].). Institute of Electrical and Electronics Engineers Press.
Citace podle Chicago (17th ed.)Moore, Lois K., a Daniel L. Plung. Marketing Technical Ideas and Products Successfully! [1st ed.]. New York: Institute of Electrical and Electronics Engineers Press, 1985.
Citace podle MLA (9th ed.)Moore, Lois K., a Daniel L. Plung. Marketing Technical Ideas and Products Successfully! [1st ed.]. Institute of Electrical and Electronics Engineers Press, 1985.
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