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Marketing. Management. Analýza, plánování, realizace a kontrola /

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Bibliographic Details
Main Author:	Kotler, Philip 1931-
Other Authors:	Dolanský, V.
Format:	Book
Language:	Czech
Published:	Praha : Victoria Publishing. 1997
Edition:	3. dopl. a uprav. vyd.
Subjects:	strategické plánovanie > segmentácia trhu > public relations
ISBN:	8085605082
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