APA-Zitierstil (7. Ausg.)

O'keefe, S., & Ryan, T. (1997). Publicity on the Internet. Creating successful publicity campaigns on the Internet and the commercial online services ([1st ed.].). John Wiley & Sons.

Chicago-Zitierstil (17. Ausg.)

O'keefe, Steve, und T. Ryan. Publicity on the Internet. Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services. [1st ed.]. New York: John Wiley & Sons, 1997.

MLA-Zitierstil (9. Ausg.)

O'keefe, Steve, und T. Ryan. Publicity on the Internet. Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services. [1st ed.]. John Wiley & Sons, 1997.